How to Invest in the Emerging Markets

In the 80s and the 90s the prosperity of the usual markets (USA, western Europe and Japan) have suited investors needs of a low risk high return investments however this did not last too long and day by day those investors were facing major economical problems that resulted in major losses and investing in these usual markets became some times more of a gamble than an investment. Mean while some third world countries were having major economical improvements and investors in these new emerging markets were the first to get on the train of profits resulting from the new economical nature of these emerging markets.

Many investors nowadays chose to get involved in these markets in order to minimize their risk and diversify their investments while others found them to be a virgin gold mine that waits to be dug for the insane returns that one could acquire on his investments. However certain problems keep facing new investors entering these markets.

The main players in the emerging markets are Brazil, Russia, India, and China or BRICs as investors call them. These countries with their economic and political reforms have created a growth that cannot be matched by the rest of the developed world which creates a strategic opportunity for investors who want to make money on long positions even with the economic crisis that currently cripples developed economies.

As an investor who would like to get involved in the emerging markets you will have one of three choices of assets that you could trade for profit:

1-Investing in properties: although it’s known to have a very high return, it is extremely risky and usually it is hard to examine or evaluate (or even visit) your newly purchased property not to mention that it involves huge risks due to the many factors that control property prices as well as the usual requirement for a relatively big capital. However this was never a option for myself as I had limited funds and wouldn’t want to risk them all in one risky investment that would cost hundreds of thousands with no clear exist strategy.

2-investing in local stocks: many investors have made fortunes on foreign stocks however this method is only recommended for those who do have knowledge in the nature of the stock markets in the targeted emerging market and access to news, resources and analytics related on those emerging markets stocks.

3-investing in currency: the currency of a country projects the economy of that country and with the appearance of leveraged currency trading (forex) I can’t think of a better way of investing in the emerging markets. This way I could have an instrument that doesn’t require any significant capital, limited risk on long term positions, huge resources regarding the instruments and my nice leveraged profit.

4-investing in ETF: ETFs (exchange traded fund) on the emerging markets are amazing instruments due to their flexibility, low cost, tax efficiency (in the USA) and their limited risk. Emerging markets ETFs are a package of many financial assets like stocks and bonds and trades at approximately the same price as the net asset value of its underlying assets over the course of the trading day. What I personally find very useful when it comes to trading ETFs is that they behave very similarly to stocks and we can defiantly say that they are the easiest to trade of all the four options.

The emerging markets are a great new place to adventure with and I believe we haven’t witnessed anything but the beginning of these markets financial glory.

The Role of Enterprise System Customizations in Achieving Market Dominance in Emergent Markets

These markets together constitute the world’s largest consumer market – a market that global brands are yet to tap fully, and yet a market with an increasing awareness and appetite for the same brands. For many of such markets the average GDP growth in the last 5 years has been significantly greater than the
G8 markets- a rate that is forecast by most analysts to not only continue but accelerate further in the next 5 years. Indeed, Goldman Sachs predicts that by 2050, China will overtake USA as the world’s largest economy, and India will be a close third. Markets of the future that, naturally, figure in the strategy sets of every global consumer goods business today.

However, as many MNCs who have rushed in to claim early stakes in these markets have realized from experience, the rules of the game in these uncharted markets are startlingly different from the ones by which they have played the game in the G8 worlds. Consider, for example, that nearly 87% of India’s 640,000 villages have population clusters of 2,000 people or below at least 20% of the nation’s population lives here. Leaving massive parts of this
landscape uncovered, organized distribution systems reach only towns of 5,000 or more people. Despite this, an enormous universe of around 3.6 million rural retail outlets exists, where the economics of “last mile” distribution and the very structure of the distribution system are radically different from the
developed worlds.

It is increasingly apparent now that how much market success a consumer goods business in emergent markets such as India achieves will depend on how well they are able to play locally, while thinking global.One of the critical elements that impact a CG organization’s ability to integrate local business best practices with established global ones is the nature of its enterprise systems and the degree of emergent markets customization that it allows for. Most leading enterprise system products, while providing significant global best practice based support for the consumer goods vertical, are still to introduce comprehensive support for emergent markets. This requires each CG business to invest very significant amounts of time, effort and money to custom build the necessary models into their ERP system. In many ways, the quality, speed, scalability and total cost of ownership of this one critical exercise can deeply
influence how the CG enterprise fares in its emergent market play – either providing it with a key competitive edge, or creating serious operating handicaps.

Designing and developing an effective consumer goods emerging market model for an enterprise system requires a marriage of several competencies, prime amongst which are domain knowledge, local market understanding and technical capability. A thorough grasp of the emergent market value chain is essential – from the unique 3tier TM&D (Trade marketing & distribution) market structure on the demand side to the complex demands of supply side realities of emergent economies, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. The realities of distribution logistics introduce new complexities- factors such as seasonality, perishability, order lead times etc. assume new criticality,
and mandate specific features to manage the same.

Key elements that need to be custom architected include:

• A flexible distribution model, allowing for multiple channels and trade hierarchies involving stockiest,
C&F agents, distributors, wholesalers, and resellers.

• A new DRP (Distribution resource planning) engine and new optimization rules, to plan delivery schedules and quantities across partners, stock points and trade.

• Multiple local language support.

• Information flow management model across a large and diverse distribution and procurement network-hand held based access for sales teams, web access options, real time intelligence, etc.

• New models for trade finance management, territory planning, reporting.

• All these solutions delivered keeping existing infrastructural limitations in mind.

What to Keep an Eye on When Investing in Emerging Markets

We find ourselves less than 2 weeks away from the end of 2007.  It seems like thoughts of what 2008 will bring are already seeping into the consciousness of investors these days.

CNBC has started taking suggestions from various fund managers on what they see for the new year.  I’m still waiting for my call from CNBC . . . . but not to be left behind I thought I would mention what I think is the biggest trend in 2008.  Just so you don’t feel shortchanged I’ll also give a few suggestions on how to make money from it.

So, what is this super trend that will make us money in 2008?

The US Dollar.  That’s right; duckets, clams, wampum, the good old greenback.  Whatever you want to call it the US dollar is the basis for a major trend in 2008.  Now, the way I see it, we can expect the US Dollar to remain weak.  It might even fall against foreign currencies like the Euro, Yen, and Pound for a very simple reason . . . interest rates.

The United States Federal Reserve is battling back a recession that many see quickly approaching.  In this epic battle, their weapon of choice is interest rates.  They make a cut here and a cut there . . . all in an attempt to stimulate growth in the economy.  

The problem is as interest rates fall, global investors look for higher yields in other countries.

As investors take their money overseas to achieve higher rates of return they first need to sell their US dollars for another currency.  This is what depresses the dollar.  Money flows out of the US and into higher growth and higher interest yielding economies.  This provides our first investment idea – emerging markets.  

As other economies become attractive to investment dollars, money naturally gravitates towards them.  Demand for emerging market equities accelerate, driving up prices.  Countries like China, India, and Brazil have already experienced this to a limited extent and I would expect the trend to continue well into 2008.  Taking a position in a country-specific ETF like Brazil or India could prove profitable.  

As growth continues in emerging markets it also brings increased demand for raw goods (commodities).  India and China are just beginning to develop their infrastructure.  Roads and bridges need to be built.  Water and sewage treatment facilities need to be installed.  Communications infrastructures need to be deployed.  All of these activities consume massive quantities of raw goods and the demand for commodities will continue unabated for at least the next 10 years.

The companies supplying basic goods to emerging markets are going to do well, real well.  One I like is Monsanto (MON).  They provide needed agricultural supplies to farmers . . . and everyone has to eat.  There are many other companies linked to commodities out there, the key will be to invest in those with significant international exposure.

Interestingly, most of the major commodities are denominated in US dollars.  Why is this important?  If you live in Europe and want to buy wheat on the US markets you need to trade your Euros in for US Dollars. Because the US Dollar has fallen in value, increases in commodity prices are not as dramatic for international buyers.

Now, one of the most important commodities is oil.  Prices have approached the $100 per barrel level several times this year.  For 2008 I would not be surprised to see it exceed that level.  The interesting thing about oil is that regardless of its price, (as long as oil stays above $50) profits will continue to be had by the major oil suppliers like Exxon Mobil (XOM), Chevron (CVX), and BP (BP).

So, in a nutshell, the weak US dollar will continue to stimulate growth in emerging markets.  These markets will continue to drive up demand for commodities.  And the most important commodity will continue to make loads of money for the major oil companies, and shrewd investors.

Understanding the Real Estate Market Cycle and Uncovering Hot Emerging Markets

No study of real estate investing would be complete without a comprehensive understanding of markets and how those markets are affected by economic conditions. Only through an understanding of this critical topic can the Investor properly understand their risk exposure and implement strategic investment planning and effective risk mitigation techniques.

Market Cycles

The following section will provide an overview of the four major phases of a real estate market cycle. Although each of these phases have specific characteristics that make them stand apart from one another, unfortunately, the initial transitions in and out of each phase may not be plainly obvious. The four market phases are listed below:

– Sellers Market I (Expansion)
– Sellers Market II (Equilibrium)
– Buyers Market I (Decline)
– Buyers Market II (Absorption)

Each phase of this cycle can present the Investor with both challenges to overcome as well as opportunities to benefit from. The well informed and action oriented Investor will know what strategies to utilize during each of the phases. The following section will provide an overview on each of the market cycles.

Sellers Market I (Expansion)

During a Seller’s Market phase I (also referred to as the Expansion Phase), many of the key economic indicators are telling a compelling story that includes the following:

Due to the strong economic conditions, builders and developers regain their confidence that new construction now makes sense; significant increased activity is seen in the building permit application process. As construction levels begin to increase, it will also stimulate the need for primary and secondary workers.
The general population feels that times are good and discretionary spending increases; this in turn will help to stimulate the economy.

Market sales price and market rents are at the highest levels due to the high demand for housing; this increase in demand absorbs the available inventory and creates sometimes fierce competition among home buyers who are bidding against each other for the same property. This bidding frenzy can result in multiple offers being presented to the sellers and in some cases, bidding up the list price.

Investment Strategy

The Investors who have been holding properties coming into this phase will be benefiting from significant appreciation of their real estate holdings; this market cycle could be a great time to leverage your equity by selling at the top of the market and re-invest the proceeds in other perhaps larger properties. In order to maximize your available re-investment capital, an IRC 1031 Tax Deferrered Exchange should be considered.

Warning! It is strongly recommended that you seek advice from your Accountant prior to implementing any tax reduction strategies.

In a market with high demand, you should expect to pay strong sales prices; the higher demand may also set the stage for sellers to be less motivated in agreeing to creative deals like seller financing, assignments, or Lease Options.

In this market, you will also see Investors who are purchasing properties just for the appreciation and are not concerned with the cash flow. For Investors who are considering this approach, it will be critical that they have adequate cash reserves available to them in the event there is an interruption of rental income resulting from vacancies. In addition, not having cash flow could make it difficult to maintain the property effectively in the event repairs or replacement is required.

During the Sellers Market Phase I, there will be numerous opportunities to take advantage of the aggressive buying activity that can exist. Outstanding profits can be realized from business models like flipping and wholesaling. This market phase will allow the Investor to get the property turned over without the concerns of a dropping market price. The fact that the property is appreciating will help create a cushion for the Investor in the event the exit strategy does not happen in accordance with the schedule and cost goals established for the project. In fact, if delays do occur, it may be possible that it could relate to more profits in the Investors pockets! At the tail end of this phase, the growth rate will start to cool down.

During the Sellers Market Phase I, Lenders will tend to be more lenient with their underwriting and approval ratio due to their confidence in the strength of the market. This can be a double-edge sword, as we have seen leading up to 2006, Lenders were approving loans for people who weren’t really qualified and as a result, when the market started to nose dive, it took many homeowners with it.

Sellers Market II (Equilibrium)

In a Seller’s Market II (also referred to as the Equilibrium Phase), many of the economic indicators are no longer exhibiting explosive growth and are heading towards national averages with regards to new construction starts, migration movement, sales price, and appreciation. Most people now recognize that the market has peaked and those who didn’t sell in the prior phase will now consider putting their property up for sale. Towards the end of this cycle, added inventory along with diminished economic incentives will reduce the demand and therefore, owners who are strongly motivated to sell will need to consider aggressive pricing strategies and open to creative deal making.

Due to the difficulties with owners selling their property, many may have to consider putting the property in rental service; this increase in available supply will drive fair market rents down.

Investment Strategy

Without proper consideration of the current declining market, business models like Flipping and Wholesaling can be risky; missed cost and schedule goals can have catastrophic results. For those Investors who are working on tight margins, it will be challenging to make the profits they are accustomed to.

If purchasing with a Hold to Rent strategy, strong walk-in equity and cash flow is vital. The equity will allow you have a good cushion in the event there is another reset to the market. Equity stripping techniques are strongly discouraged during this cycle because if you pull out all of your available equity out before a reset, you may actually end up upside down on your equity and make it difficult for you to sell the property unless you are willing and able to reach into your pockets at closing.

Buyers Market I (Decline)

In the Buyers Market I (also referred to as the Decline Phase), inventory levels and days on the market are at the highest point. Due to the continuing degradation of economic conditions which includes declining employment and little new construction, the rate of foreclosures, Short Sales, and Deed in Lieu of foreclosure will continue to increase significantly and contribute to further reductions in property values that have potentially hit the bottom.

The demand side of rental units could actually be strong during this time due to the following factors:
A higher percentage of homeowners are being displaced and may need to rent a home.

Home buyers who are able to purchase a home may hold back in fear of not knowing when the market will bottom out.

In order for a market to recover from this phase, national and/or local economic stimulus programs must be implemented to help stop the bleeding and to help to restore the confidence in the market.

Investment Strategy

When purchasing in this cycle, it will be vital to ensure strong cash flow and organic appreciation since there is no way of knowing how low the market may go. You should plan for longer hold times in order to ride out the market until it gets out of the decline phase.

Wholesaling and Flipping are difficult business models due to the fears of many buyers who are not sure when it is time to pull the trigger and make a purchase; this could result in Sellers getting stuck with inventory that is not moving.

During this cycle, it is a great opportunity for Investors to add to their investment portfolio; a strong buyer especially with all cash offers will reign supreme in this market and get the pick of the litter. This is also a great time to implement creative buying strategies and capitalize on the many Sellers who are strongly motivated to sell and will consider deals that may include Options, Seller Financing and other creative avenues.

During this phase, traditional Lenders are extremely cautious due to the uncertainty of the market. New loan applicants will be scrutinized and on higher risk loan programs like commercial lending (5 or more units), Lenders will be cherry-picking for the best applicants on the cleanest deals. Underwriting guidelines may be adjusted increased down payment, Debt Service coverage and occupancy percentages.

Buyers Market II (Absorption)

In the early stages of a Buyer’s Market II (also referred to as the Absorption Phase), the economic conditions are starting to improve. Local stimulus initiatives are underway and some results can be seen. As this phase progresses, confidence starts to be restored. Although at this point there is still only little new construction, builders and developers will eventually be convinced it now makes sense to start to build again. With the economic indicators making a turn for the better, the groundwork for an Emerging Market has been established. As employers see the need for expansion, unemployment rates will start to drop for both the primary and secondary workforce. With the improved economic conditions starting to be seen on many fronts, the oversupply of properties will start to get absorbed. As the demand side of housing increases so will the property values.

Investment strategy

In the beginning of the Buyers Market Phase II and prior to the rise in property values, the well informed Investor should accumulate as much in their portfolio as possible. Hold to rent strategies will allow you to reap the benefits of strong cash flow while riding comfortably through a market that will soon be in an upswing.

Challenges in Reading the Market Phases

Despite the fact that there are some very specific characteristics associated with each market phase, as each phase progresses in time, there is not a specific event that will give obvious notice that we are at the end of the current phase and moving into the next one. In most cases, the transition of phase to phase will be based upon a number of different key economic indicators changing.

It is also important to note that although there are four distinct market phases, each phase can have its own rate of change, amount of change and total duration. Therefore, unlike the mathematical Sine Wave that may have predictable expectations, Real Estate Investors are not so fortunate in trying to anticipate future market trends.

It is not just about employment opportunities

Migration trends although significantly affected by the promise of employment are also affected by other factors as well and are highlighted below:


Demographic studies validate that people will continue to migrate to warmer weather. The southern states will see an influx of new residents coming from cooler areas.


Quality of education is a driving force that will affect migration patterns. Those towns and cities that can demonstrate high quality educational opportunities for adults as well as children will set the stage for a higher than national average population growth.


Another factor that will affect migration patterns is the lifestyle the area can offer. Many people are seeking areas filled with cultural, entertainment, and leisure activities in order to help balance the high stress society we live in.

Single-Industry Risks

In an ideal market expansion model, the economic growth that is occurring is coming from a number of different significant industries that are not reliate on the others. When there are larger employers in a community, smaller sub-contractors will also be established and the large employer may be the only or significant portion of sales to the smaller firms. When the larger company struggles, the smaller ones follow suit. Although there can be extraordinary economic growth when a major industry makes their home in a given geographic area, if changes occur within that industry such as the need for outsourcing or demand decline, it can cause catastrophic damage to the local community; this is very evident in areas like Detroit where the auto industry has virtually crippled the local economy. Another example is the struggle Youngstown Ohio experienced as they worked through a key industry shutting down. Youngstown’s economic foundation was built upon the significant employment from the steel industry; in fact, Youngstown was referred to as “Steel Town”. When the town factory closed in the 1970’s, it created devastating economic conditions.

In order for a town to recover from the effects of an economic downturn, local government, community leaders, and the private business sectors must diligently work hand in hand to create a vision for future economic rebirth.

The Side Effects of Unemployment

When unemployment reaches dangerous economic proportions, there is always collateral damage that will be seen and includes the following:

o People will start to leave for the hope of employment elsewhere; in many cases people are forced to abandon their homes and the structural carcasses of the poor economic conditions are clearly evident as you look around the community.
o Tax rolls collected will be significantly reduced due to the exodus out of the area. In addition, there is a larger volume of unemployed people who have stayed behind who will not be able to pay their taxes. When tax collections are reduced, critical services and programs may also be cut or reduced.
o Crime and drug use will significantly increase.

Proactive Economic Recovery

Most local governments have established a department or agency whose primary charter is to develop programs with the objective of stimulating the economic growth of the community.

Examples of initiatives that will help stimulate the economy can include the following:

– Improvements and expansion of roadways and railways making commuting and transportation more efficient

– Tax incentives to builders, developers and employers to stay or come in to the area

– Loans with better than market terms

– Crime reduction programs

– Homebuyers assistance programs

– Revitalization initiatives of trouble areas

Many of these initiatives have been documented in the communities “Master Plan”; it will be critical as a successful emerging market Investor to interpret the “writing on the wall” from these plans. Community Master Plans are usually available to the general public. Contact the local economic development organization or agency for further information on how to receive this valuable data

Types of economic growth

The effects of economic stimulation and growth can geographically be seen a few different ways as follows:


With sporadic growth there is random geographic visual evidence that new development is occurring; new construction and rehabilitation is seen in various locations of a town. This type of growth makes it difficult to “read” the local sub-market trend because of the lack of concentrated improvement in a given area.

Centered around a target area, hub or anchor

Growth concentrated around a hub or anchor is the typical economic growth model and is the catalyst of new construction and rehabilitation. Examples of hubs and anchors are as follows:

1. Large universities
2. Hospitals
3. Industrial complexes
4. Malls and large national retail stores
5. Planned communities
6. Housing projects

In many cases you will see a “Growth Radius” surrounding a hub or anchor. As the properties located around these “centers” are developed, the radius will continue to expand outward. Investing in these areas not yet started in the transformation process can yield outstanding financial benefits.

Along a “path of progress”

The third type of growth that can be seen is called the path of progress. This type of growth is typically associated with “Straight Line” development going in specific directions. Perhaps the most vivid example of this type of development can be seen “on the strip” in Las Vegas. Here developers understand the importance of positioning hotels and casinos to provide the best exposure to both car and foot traffic.

Another example could be the development of retail and service stores along the path of a main road or highway, development of such stores “off the path” will be minimal.


On a national level, all major real estate markets are not created equal, some can be experiencing explosive growth while others are seeing a decline. The same holds true when you narrow the market region down to a local level; in any given city you may have areas that are expanding while other areas are not. These smaller markets contained within regional markets are referred to as Sub-Markets. These sub-markets can be below the radar screen of the national agencies and research companies; therefore, having local knowledge can be very helpful in identifying these growth opportunities.

Keep in mind that even in the worst of economic times, there may be markets or sub-markets that are or soon to be hot!

Fundamentals of an Emerging Market

All experienced Investors know the benefits and peace of mind of owning a property with strong equity and cash flow; these characteristics will help set the stage for long term financial security. When you add market appreciation on top of the equity and cash flow benefits, it will supercharge your wealth building engine. This relationship can be illustrated by the following formula:

Strong Cash Flow + Organic Equity + Market Appreciation = Wealth Success

One sure fire way to utilize the advantage of the wealth success formula shown above is to invest in Emerging Markets. Simply defined, an Emerging Market represents an area that has started or will start to see growth resulting from both private industry development and local government initiatives to attract business and industry. As primary jobs are created from these initiatives, it will cause a change in local demographic trends; people will now start to move there or may stop leaving. With the increase in primary jobs, the secondary job workforce will also be increasing. The secondary workforce will consist of service related businesses to support the primary workforce; examples of these services include the following:

– Food service
– Retail stores
– Banking
– Health care

The secondary industries and workforce is vital in order for an area to be perceived as “family oriented”. This is important to younger families who are trying to establish roots in the community. For each primary job created, it is estimated that it will generate a need for 2-3 secondary jobs!

With the increase of employees from both the primary and secondary work force, the need for quality housing will also increase. Explosive profits will be realized by those Investors who “saw it coming.”

What makes investing in Emerging Markets challenging for the typical Investor is that unfortunately you will not necessarily see an ad in national newspapers or bill boards stating “Emerging Market coming here soon!” The successful Emerging Market Investor will need to implement comprehensive marketing and research strategies in order to identify and react to the next Emerging Market opportunity they would like to invest in.

The following is an overview of the most common strategies you may want to consider in locating a hot or Emerging Market:

Purchasing Demographic and Migration data from List Brokers. List Brokers are companies that provide lists based upon search criteria you provide them. The cost of these lists will depend on how many “hits” you want to purchase. Typically, you can expect to pay a few hundred dollars for a small list and up to a few thousand for an extensive list. These lists can include a targeted market that will help you determine the viability of an investment area. Some of these targeted market examples are as follows:

– Search by age group
– Income levels
– Educational levels
– People in foreclosure
– Out of area property owners
– Long-term property owners

Reviewing the data provided by government and private businesses that create market research data. Reviewing national hard print or electronic newspapers like the Wall Street Journal or New York Times. For a listing of national and local newspapers, look at

– National Commercial Real Estate Brokers do have a good handle on market trends and can be a vital source of information to the Investors searching for hot markets; it is strongly recommended to have some of these Brokers on your Professional Team.

Family and friends can be a great source of information for things that are happening in their backyard that have not hit the national level of news coverage and below the radar screen of most outside Investors.

– Having a connection to various real estate investment organizations and clubs.

– Property Management companies are a great source to get a pulse of the local investment trends. Visit for a listing of certified Property Management companies in your targeted investment area.
Running ads

– Paying Birddog fees for leads to emerging or hot markets and properties.

The Early Stages of an Emerging Market does give away some clues

During the early stages of an Emerging Market that is about to unfold is the ideal “Strike Time” for Investors to buy into the market. At this point in time, the market may be filled with excessive inventory and motivated sellers looking to do a deal. By focusing on some clues, you will be able to “See into the Future”. Some of the clues are as follows:

– Having visibility in the local permitting activities. Remember, the permitting process can take years for major construction projects like highway development, office buildings and factories.

– Environmental impact studies underway
Review of the areas “Master Plan” which will provide an insight on the future vision.

– Publicized initiatives from Economic Development agencies trying to encourage industry and job growth.

– Advertised Government grants or tax credits.

Emerging Markets – Success With a Fine Balancing Act

Maximising Return on Investment is not an easy proposition, it takes expertise and specialised skills to excel in the field of investment. Investors are in the business of seeking growth for their funds and it is the responsibility of players in the investment business to provide their investors with the returns that meet and beat the market. It’s ultimately the ability to read the market, identify the potential with different options and excel in wealth creation and in client satisfaction. That is where emerging markets make a marked difference to the wealth creation and return maximisation goals of investors, where the capital markets are enjoying outstanding growth and returning handsome profits for investors looking for growth areas in a tough economy. When the rest of the markets are lethargic and lackadaisical in their prospects, it makes sense to take a good look at emerging markets.

Investing in the emerging markets and coming out successful is not something to be taken lightly. It takes immense effort, intense analysis, immaculate focus and attention to detail as well as to the larger picture to be able to deliver value to clients who are looking for value maximisation. Emerging markets would predominantly include and indicate, the regions encompassed among Africa, Asia and Russia. And more than anything else, creating successful funds in the emerging markets takes an extensive network and well grounded establishment that would have its ears to the ground, having the hands well on the pulse of the market. The sub-Saharan Africa, South African markets, India and China are the growing hotbeds of investments for individuals and institutions looking to see their funds grow at healthy rates.

Businesses that are into investments and wealth management that have their presence in the posh luxurious cities of the world need not have a thorough understanding in the emerging markets. An aspect that makes clients feel the comfort of dealing with a reliable organisation that has its reaches well into the Emerging Markets, would be the organisational presence on a global scale, with the right kind of balance between being where it matters in terms of the markets in question, and having its offices that are convenient to reach out to the clients and to project a formidable brand image. The best brands in business would be well positioned to take advantage of their global presence with a complete knowledge and expertise in the markets that they deal with.